AAMI

Mark Jones and I were given this brief (probably only because Chris Dewey, the Creative Director at George Patterson Bates at the time, was too busy handling every other account in the agency).

AAMI were, and still are, famous for their "disaster" commercials: first show a spectacular car accident, then say how AAMI fixed the problem. It was a good formula and it would have been unwise - probably also impossible - to have moved away from it. We were proud of our idea: "Wouldn't it be great if life carried on as normal after an accident" (thanks to AAMI). It was a campaign idea that could have run and run and run.
Unfortunately it only ran to three commercials before AAMI ran. They discovered the NAB, in the same agency, were about to move into insurance, so AAMI moved out. And that was the end of a potentially great campaign.