All in a good cause.

Maybe it isn’t all that charitable, but Saatchi’s London are rumoured to only take on charities if the client will accept anything the agency produces. The result is usually award-winning advertising – although it doesn’t always work. (The famous, multi-award winning ‘seeing dog’ scam ad they


produced supposedly raised the grand sum of £1) I’ve done a few charity ads in my time and, contrary to popular opinion, they’re extremely hard to do, simply because the bar has been raised so high by other creative teams. But the few shown here, did work (but of course he’d say that).