The only truly great work I’ve ever seen for this car company anywhere in the world was that done by Charles Saatchi back in the 1970s, in the UK. It was so good he lost the account almost as soon as he won it.

Persuading companies like Ford, Colgate

Palmolive or any of the oil companies to change their ultraconservative, even Neolithic attitudes to advertising is a bit like trying to stop an oil tanker on a cent. But some of these companies are changing … very … very … very … slowly … Witness Unilever, Coca Cola and Fosters to name just three.